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Type (Solutions & Resources): Blog

What are SMS Notifications and How Do You Use Them?

SMS notifications have become one of the most effective ways for businesses to connect with their customers. Whether it’s for delivering reminders, alerts, sales messages, or other helpful notifications, these short, automated messages land directly in the palm of your customer’s hand without any apps or Wi-Fi required. So what exactly are SMS notifications, and […]

3 Ways SMS Messaging Benefits the Transportation and Logistics Sector

Transportation and logistics companies need to prioritize effective communication to meet ever-changing customer and supplier expectations. This means keeping all stakeholders updated throughout the supply chain and ensuring they have timely access to the right information. Mobile messaging channels such as SMS provide a fast, convenient, and reliable way for these companies to stay in […]

Reduce patient no-shows with SMS appointment reminders

Recent benchmarks indicate no-show rates of 5%-7%, prompting healthcare providers to miss out on an estimated $150 billion annually. And it’s not just missed revenue that’s a problem, no-show appointments mean more staff time spent rescheduling, clinician frustration at scheduling gaps, and potential missed care for patients. It’s not just the medical healthcare industry that’s […]

How educators can use SMS for better emergency communication

Educators today are well aware of the threats that come from modern life, whether it be hackers damaging software systems, unauthorized visitors trying to gain access to secure areas, supernatural weather events, or an illness run rampant – educators need a communications strategy they can rely on during these emergencies. Identifying the best communication channel […]

Why you Should use SMS for Emergency Communications

In the event of a software failure, extreme weather, or even operational hours changes, you need to communicate to your stakeholders quickly, and there’s no better channel for these critical messages than SMS. With 91% of the world owning a mobile phone and an open rate of up to 98%, SMS messages are more accessible […]

SMS payment reminder templates that work 

SMS payment reminders can be delivered instantly and automatically to save your business time and money, while reducing the number of awkward calls your staff have to make. Whether it’s for unpaid energy bills, credit card payments, mobile phone contracts, subscriptions, loans, or tuition fees, chasing payments is a challenge that businesses of all types […]

10 SMS Templates to Solidify Your Financial Advisor Brand

Maintaining your brand as a financial advisor can take the form of many activities, but one of the most important qualities to be known for is exceeding customer expectations. Boosting customer satisfaction often comes own to consistent, clear communication with customers and there’s no better channel to reach your audience than a channel they use […]

5 Steps to Build Your Personal Brand as a Financial Advisor

In the same way you think of sleek smartphones when you hear “Apple” and 2-day shipping when you hear “Amazon”, potential clients will have a vision when they hear your name. You’re building your brand whether you’re actively managing it or not, based on your words, actions, work ethic, and results. And in the world […]

How Financial Advisors can Engage Clients with SMS

SMS may seem like an unlikely tool for the highly secure and complicated world of finance, but when deployed correctly, financial advisors can engage their clients and prospects more effectively leading to stronger connections and greater revenue growth. While SMS can be used to accomplish many business goals and objectives, there are three key areas […]

SMS templates for schools and education 

The days of sending children home with a letter in their bag for parents are long gone. Instead, many schools opt for electronic communications direct to parents to ensure messages aren’t lost along the way.  This can include everything from school trip payment reminders to more urgent matters, like school closures due to floods, for […]

SMS templates for banks and financial services

The financial services industry is increasingly competitive, so banks, credit unions, mortgage brokers, and  debt collection agencies need to stand out by providing excellent service. SMS communications help you keep customers informed with payments, balances, bills and policy changes which can improve satisfaction and loyalty.  More importantly, you can keep customers’ financial data secure by […]

Push notifications vs SMS: how do they compare?

SMS and push notifications are both effective ways of getting your customer’s attention, whether it’s for delivering reminders, alerts, sales messages, or other helpful notifications.  With so many of us glued to our phones, checking them on average 148 times a day, communicating via  mobile is one of the best ways to guarantee your message […]

Use SMS to Convert One-off into Repeat Customers

One of the greatest challenges for retailers is determining how to turn one-time purchasers into return customers. Capture your clients’ attention with well-timed, personalized messages via their preferred channel – SMS. Text message marketing receives some of the highest open and engagement rates among all marketing channels, making it the best choice for prompting your […]

10 Common Business Messages for Retail and Logistics

With an open rate of up to 98%, SMS has proven to be a powerful tool for businesses in the retail and logistics industries. While you may think business text messages are only for marketing, here are three use cases and ten easily copied templates for your next campaign: Payment Confirmations Streamline payment confirmations by […]

Risks of using personal cell phones – financiers beware

Communication is key to building trust which is an essential when it comes to dealing with people’s finances. Customers also expect to be able to make contact and access services across a wide range of channels, at a time that is most convenient for them. Text messaging has become one of the most effective ways […]

Give Your “Back to School” Sales a Boost with SMS

Back to School spending was a $41 Billion spending event last year, and it was more than double that for Back to College sales. It while may seem too soon to think about “Back to School” shopping, many participants will begin their search in July. In fact, 68% of shoppers say they plan their school […]

Create winning SMS marketing campaigns (with examples)

Here are our 10 top tips and practical examples that will have you sending market-leading SMS campaigns in no time. SMS marketing is by far the most effective means of business messaging, with open rates of up to 98%. The campaigns that succeed where others fail are timely, relevant, and of value to customers. Read […]

What’s the difference between SMS and MMS?

A text message of up to 160 characters without an attached file is known as an SMS, while a text that includes a file such as a picture or video is known as an MMS. SMS stands for Short Message Service. Invented in the 1980s it is still one of the most popular and universally […]

Monitoring calls for training

Listening to customers and understanding how call center staff are dealing with customer calls can provide great staff support and training, and improve customer experience. Measuring call quality by monitoring involves observing and listening to calls, both in real-time and after the fact (via call recordings). It also helps call center supervisors to better understand […]

Choosing the best call routing software for your business

Customers dislike waiting in call queues or repeating themselves and jumping through endless menu hoops to speak to support. In addition, call center operators are under increasing pressure to reduce costs wherever possible. A good call routing system can support businesses by reducing hold times while maximizing agency efficiency. First-call resolution times and customer experience […]

Tips for a Better Transport & Logistics Experience

Recent research by PwC showed that companies who prioritize customer experience have up to a 25% reduction in costs compared to those that don’t. Many of these companies leverage self-serve options, leading to higher first-contact resolution rates from customers with issues. The highest performing companies even grew their revenue by 5-10% lead by a higher […]

What is A2P 10DLC and is it right for my business?

A2P 10DLC can be a game-changer for organizations looking to improve their business messaging… A2P 10DLC, short for Application-to-Person 10-digit long code, is a messaging standard that allows businesses to send SMS and MMS messages to customers using standard phone numbers. A2P 10DLC can also be referred to as a 10-digit long code, or as […]

What is A2P 10DLC and is it right for my business?

A2P 10DLC can be a game-changer for organizations looking to improve their business messaging… A2P 10DLC, short for Application-to-Person 10-digit long code, is a messaging standard that allows businesses to send SMS and MMS messages to customers using standard phone numbers. A2P 10DLC can also be referred to as a 10-digit long code, or as […]

Enhance patient communication with these 25 healthcare text templates

More than one-third of healthcare patients would prefer to self-manage their medical affairs digitally rather than speak to a human. To meet this demand, many healthcare practices have implemented a digital portal – but what about digitizing your communication strategy as well? Instead of phone calls and letters sent via snail mail, send reminders, alerts, […]

SMS marketing metrics: How to measure success

Want to get more out your SMS campaigns? To optimise your SMS marketing efforts you need to closely track key metrics and measure success. Find out the key SMS marketing metrics and how to calculate them below.

How mobile messaging can be used to improve patient experience

More than 90% of people own a mobile phone, which makes text messaging the best channel to communicate with your patients, especially if you’re trying to improve patient experience. Unlike email, text messages are easy to find (no spam folder to sift through!) and accessible thanks to their character limits. They also allow recipients to […]

SMS API guide: How they work and how to get started

An SMS API allows organizations to start sending texts within minutes from their existing software. In this guide we explore how they work, how to get set up with an SMS API and what you can do with it once you’re up and running. Application programming interfaces, also known as APIs, allow you to connect […]

SMS API guide: How they work and how to get started

An SMS API allows organizations to start sending texts within minutes from their existing software. In this guide we explore how they work, how to get set up with an SMS API and what you can do with it once you’re up and running.

Boost Customer Experience in Financial Services with SMS

Excellent customer service and communication can be the thing that separates your company from your competitors, yet many leaders don’t know which lever will have the most impact on their customer experience. In our recent study of 5,000 global consumers, we found that speed of response and convenience were top-rated factors contributing to a great […]

10 SMS Templates for Real Estate

Any property management or real estate agent will tell you that success in this industry relies on excellent customer service and communication. But it’s not only the agent’s communication skills that matter, the communication channel itself can have a great impact on effectiveness. Consider more traditional methods such as local newspapers, print ads, or flyers […]

SMS Compliance (US): A Guide to SMS Marketing Regulations

SMS is an extremely effective communication channel for businesses, but when using it in the US it’s important that you are are aware of the federal and state laws that regulate this area. Read this guide to learn more about who you can message, when and how.

Getting a Better ROI from Your Next Text Message Promotion

Retailers are placing an increasing amount of emphasis on their online presence. It’s become essential that retailers optimize their customer communications to be as engaging as possible –  especially when we remove a traditional interaction point, like a brick and mortar store, from the equation. With the majority of US households owning a cell phone, […]

Conversational SMS vs. SMS Messaging: Key Differences and Why They Both Matter

Conversational SMS is a type of messaging you may have heard a lot about. It’s a one-to-one conversation between a business and a customer that can happen on any messaging platform. Conversational messaging has the potential to drive customer engagement, improve the overall experience, and drive business growth. What about SMS messaging? How does it […]

SMS Marketing: Tapping Into the Power of SMS

With an open rate of 98%, a delivery speed of five seconds, and messages typically opened within 90 seconds, it’s no wonder that SMS is a popular addition to a marketer’s toolkit. We could talk about impressive SMS stats all day. However, you might now be wondering what it takes to successfully launch an SMS […]

When’s the Best Time to Send Business SMS Messages

Timing is everything, and the success of an SMS campaign is often related to when it happens. The timing of your message will depend on factors such as your industry, customer habits, and goals. You could craft the most compelling text with the potential to attract new customers and boost sales, however, if you send […]

What to Check Before You Send Your SMS Campaign

In our survey of 1,000 consumers about their customer care expectations, nearly half (46%) said they read every single text/SMS received from businesses. Pair this with the text message’s average open rate of up to 98%, and it’s no wonder that SMS is a staple channel for many marketers.  However, even the most experienced marketers […]

6 Ways to Make Your Business SMS Messages more Engaging

As technology evolves, consumers’ daily lives become busier, and new products and services hit the market, the platforms people use to engage with their favorite brands continue to change. US consumers are exposed to thousands of marketing messages every day. Email has been established for more than four decades, and has become the stalwart of […]

How to Increase Your SMS Marketing Rates

SMS marketing has proved itself to be one of the most effective communication channels available for businesses. It can be used in a wide range of scenarios, including administrative updates, payment reminders, collecting feedback, and boosting sales.  Customers are eager to use this method of communication. More specifically, 85% of consumers prefer receiving a text […]

10 Text Message Statistics that May Surprise You

As the pace of life accelerates, the quick, direct nature of texting appeals to most of us more than telephone calls, emails, or the traditional letter – all of which can be ignored, lost in spam folders, or are just too slow. In comparison, text messages let you communicate concisely and are delivered directly and […]

5 Creative Omnichannel Experience Ideas for 2024

Marketing teams are constantly striving to deliver the most eye-catching campaigns possible. One of the biggest challenges is standing out from the sea of messages sitting in customers’ inboxes. So what can you do to catch your audience’s attention? There’s no single surefire way, but one strategy is to adopt an omnichannel approach. Give customers […]

7 Inspiring Business Text Messaging Examples (and how you can do it too!)

Customer expectations are constantly evolving, but the biggest change by far has been in their communication preferences. While customers might still appreciate the latest sales and promotions via email and direct mail, they want a more personal way to connect with their favorite brands. And to do that, they’re leveraging mobile messaging. Here are some […]

How to Build a Winning Customer Engagement Strategy

We polled 1,000 consumers last year to explore common behaviors, especially during busy retail periods, and found that as few as 41% of consumers use just 1-3 brands. If consumer loyalty is so hard won, what can you do to make sure your engagement strategy puts you in the winner’s circle this year? Manage for […]

Harnessing the Power of Text Marketing for Small Businesses

Modern-day consumers are overloaded with digital stimuli and information. So as a small business, how exactly can you grab their attention and ensure you stand out from the sea of competition?  Text marketing can be a great way to engage directly with your customers, but what makes this channel so effective? And how can small […]

Win Customer Hearts with SMS Marketing

Why SMS? How can you ensure that customers don’t overlook your brand or business this Valentine’s Day? SMS messages are an efficient way to cut through retail noise. Don’t rely on email or direct mail to get the job done – both are too overlooked for time-critical seasonal events like this. SMS is four times […]

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