Create winning SMS marketing campaigns (with examples)
Here are our 10 top tips and practical examples that will have you sending market-leading SMS campaigns in no time. SMS marketing is by far the most effective means of business messaging, with open rates of up to 98%. The campaigns that succeed where others fail are timely, relevant, and of value to customers. Read […]
SMS marketing metrics: How to measure success
Want to get more out your SMS campaigns? To optimise your SMS marketing efforts you need to closely track key metrics and measure success. Find out the key SMS marketing metrics and how to calculate them below.
SMS Compliance (US): A Guide to SMS Marketing Regulations
SMS is an extremely effective communication channel for businesses, but when using it in the US it’s important that you are are aware of the federal and state laws that regulate this area. Read this guide to learn more about who you can message, when and how.
SMS not sending? 10 reasons and how to fix them
There are a number of reasons why bulk SMS messages may fail to send. We’ve highlighted the main ones here – along with the steps you can take to resolve them.
Getting a Better ROI from Your Next Text Message Promotion
Retailers are placing an increasing amount of emphasis on their online presence. It’s become essential that retailers optimize their customer communications to be as engaging as possible – especially when we remove a traditional interaction point, like a brick and mortar store, from the equation. With the majority of US households owning a cell phone, […]
SMS Marketing: Tapping Into the Power of SMS
With an open rate of 98%, a delivery speed of five seconds, and messages typically opened within 90 seconds, it’s no wonder that SMS is a popular addition to a marketer’s toolkit. We could talk about impressive SMS stats all day. However, you might now be wondering what it takes to successfully launch an SMS […]
When’s the Best Time to Send Business SMS Messages
Timing is everything, and the success of an SMS campaign is often related to when it happens. The timing of your message will depend on factors such as your industry, customer habits, and goals. You could craft the most compelling text with the potential to attract new customers and boost sales, however, if you send […]
What to Check Before You Send Your SMS Campaign
In our survey of 1,000 consumers about their customer care expectations, nearly half (46%) said they read every single text/SMS received from businesses. Pair this with the text message’s average open rate of up to 98%, and it’s no wonder that SMS is a staple channel for many marketers. However, even the most experienced marketers […]
6 Ways to Make Your Business SMS Messages more Engaging
As technology evolves, consumers’ daily lives become busier, and new products and services hit the market, the platforms people use to engage with their favorite brands continue to change. US consumers are exposed to thousands of marketing messages every day. Email has been established for more than four decades, and has become the stalwart of […]
How to Increase Your SMS Marketing Rates
SMS marketing has proved itself to be one of the most effective communication channels available for businesses. It can be used in a wide range of scenarios, including administrative updates, payment reminders, collecting feedback, and boosting sales. Customers are eager to use this method of communication. More specifically, 85% of consumers prefer receiving a text […]
10 Text Message Statistics that May Surprise You
As the pace of life accelerates, the quick, direct nature of texting appeals to most of us more than telephone calls, emails, or the traditional letter – all of which can be ignored, lost in spam folders, or are just too slow. In comparison, text messages let you communicate concisely and are delivered directly and […]
Harnessing the Power of Text Marketing for Small Businesses
Modern-day consumers are overloaded with digital stimuli and information. So as a small business, how exactly can you grab their attention and ensure you stand out from the sea of competition? Text marketing can be a great way to engage directly with your customers, but what makes this channel so effective? And how can small […]
Win Customer Hearts with SMS Marketing
Why SMS? How can you ensure that customers don’t overlook your brand or business this Valentine’s Day? SMS messages are an efficient way to cut through retail noise. Don’t rely on email or direct mail to get the job done – both are too overlooked for time-critical seasonal events like this. SMS is four times […]