Create winning SMS marketing campaigns (with examples)
Here are our 10 top tips and practical examples that will have you sending market-leading SMS campaigns in no time. SMS marketing is by far the most effective means of business messaging, with open rates of up to 98%. The campaigns that succeed where others fail are timely, relevant, and of value to customers. Read […]
Conversational SMS vs. SMS Messaging: Key Differences and Why They Both Matter
Conversational SMS is a type of messaging you may have heard a lot about. It’s a one-to-one conversation between a business and a customer that can happen on any messaging platform. Conversational messaging has the potential to drive customer engagement, improve the overall experience, and drive business growth. What about SMS messaging? How does it […]
When’s the Best Time to Send Business SMS Messages
Timing is everything, and the success of an SMS campaign is often related to when it happens. The timing of your message will depend on factors such as your industry, customer habits, and goals. You could craft the most compelling text with the potential to attract new customers and boost sales, however, if you send […]
What to Check Before You Send Your SMS Campaign
In our survey of 1,000 consumers about their customer care expectations, nearly half (46%) said they read every single text/SMS received from businesses. Pair this with the text message’s average open rate of up to 98%, and it’s no wonder that SMS is a staple channel for many marketers. However, even the most experienced marketers […]
How to Increase Your SMS Marketing Rates
SMS marketing has proved itself to be one of the most effective communication channels available for businesses. It can be used in a wide range of scenarios, including administrative updates, payment reminders, collecting feedback, and boosting sales. Customers are eager to use this method of communication. More specifically, 85% of consumers prefer receiving a text […]
10 Text Message Statistics that May Surprise You
As the pace of life accelerates, the quick, direct nature of texting appeals to most of us more than telephone calls, emails, or the traditional letter – all of which can be ignored, lost in spam folders, or are just too slow. In comparison, text messages let you communicate concisely and are delivered directly and […]
5 Creative Omnichannel Experience Ideas for 2024
Marketing teams are constantly striving to deliver the most eye-catching campaigns possible. One of the biggest challenges is standing out from the sea of messages sitting in customers’ inboxes. So what can you do to catch your audience’s attention? There’s no single surefire way, but one strategy is to adopt an omnichannel approach. Give customers […]
How to Build a Winning Customer Engagement Strategy
We polled 1,000 consumers last year to explore common behaviors, especially during busy retail periods, and found that as few as 41% of consumers use just 1-3 brands. If consumer loyalty is so hard won, what can you do to make sure your engagement strategy puts you in the winner’s circle this year? Manage for […]